Dr. Brian's Health Blog: Corporate Cereal Aisle Crimes: How Companies Fool You To Think Their Products Are Healthy

It's a really good idea to learn how to read food labels.

Here’s the tricks that big breakfast barons use to fool you into believing their products are pesticide and GMO-free.

A trip to the supermarket is an adventure into a tempting and treacherous jungle. The insatiable hunger for a ready-made breakfast that nourishes our bodies and our social conscience has made our morning bowls of cereal a hiding place for corporate charlatans. A new report, Cereal Crimes (see the below video), by the Cornucopia Institute discloses the toxic truth about “natural” products and unmasks corporate faces like Kellogg’s hiding behind supposedly “family-run” businesses such as Kashi.

When these breakfast barons forage for profit, we eaters are the prey. But what are the laws of this jungle? And how do we avoid being ripped off by products that are hazardous for our health and our environment? Let’s have a look at some of these corporations’ sneaky strategies.

First, there is intentional confusion. With so many different kinds of cereal lining the shelves, figuring out which is the best requires detective work. Many make claims about health, boasting “no trans fats,” “gluten-free,” and “a boost of omega three.” Others play to environmental concerns declaring “earthy harmony,” “nature in balance,” and “sustainable soils.” With the legion of labels, separating wheat from chaff seems impossible, but the report offers one rule of thumb: Don’t confuse organic with “natural.”

Organics, certified and recognizable by the green USDA label, are required by federal law to be produced without toxic inputs and genetically engineered ingredients. “Natural,” on the other hand, is defined by the producers themselves to mislead shoppers and protect shareholders. Cornucopia’s report found that, “When determining their ‘natural’ standards, companies will consider their profitability. Environmental concerns are unlikely to weigh heavily, if at all, in this profitability equation.”

Too bad we’ve been falling for it. The report cites a 2009 poll showing 33 percent of the public trusts the “natural” label while 45 percent trust the organic label.

Video: Cereal Crimes